Inside The Mind Of An Automotive Geek

Calling all car dealers out there! This month is your chance to jump-start your new car sales! Why? Don’t ask me. You better check out Cars.com because they will provide a seminar called the DealerADvantage LIVE Webinar August edition!

Now is the right time for franchise dealers to improve their new-car sales by attending this one of a kind and helpful discussion! The August DealerADvantage LIVE Webinar series will concentrate on Internet strategies that dealers can apply to obtain progressive new car sales starting this month. Isn’t that a wonderful offer or what?

Based from the article that I read from TheAutoChannel.com, it will be an hour-long free event (Jump-Starting New Car Sales: Your Online Marketing Options) that will start on August 10, 2007 at noontime. So you better be there…

"With dealers nationwide confronted by a slump in the new-car market, we've focused this session on how to implement a comprehensive internet strategy that will help them drive more traffic to their stores and desk more deals. In addition to buying leads to supplement their business, successful dealers tell us they use their online advertising to list their new-car inventory and promote their new-car specials. This integrated approach allows them to minimize the impact of the current downturn and to generate more online traffic," said Dennis Galbraith, the vice president of dealer products and operations at Cars.com.

Cars.com training manager Kathy Kimmel will host a board of three franchise dealers who will discuss these matters:

• How to create a multifaceted new-car sales campaign online
• Where to find quality new-car leads
• Why it's important to market your new-car inventory through online listings
• Ways to promote your new-car specials with automotive shopping sites and on your store's website
• How to effectively work new-car prospects and drive even higher close rates

"It's time to talk about a comprehensive approach that combines the traditional quote-request process with inventory-based solutions," Galbraith said.

Since it was launched last September 2006, there are hundreds of franchise and independent dealers who participated in the DealerADvantage LIVE since Cars.com. Car dealers are not necessarily required to be Cars.com customers in order for them to join. Although it’s very easy to register, aspiring participant must download free WebEx software (http://www.webex.com/) to participate.

Furthermore, the DealerADvantage LIVE of Cars.com provides a comprehensive dealer training program. It will include in-market and web-based training workshops. For more details and inquiries, just visit http://dealers.cars.com/ live.

Archived webinars include topics such as:

• Right Car, Right Price, Right Profit: Maintaining Gross on Internet Sales
• Driving Sales with Certified
• Measuring Your Online ROI
• Put Display Advertising to Work
• Managing Leads: Strategies to Close More Sales
• Picture More Sales with Multiple Photos