Inside The Mind Of An Automotive Geek

Say you have an Aston Martin in your garage, what audio system would you definitely have in it? Chances are, a high end car audio system will be already installed in there. We all know that Aston Martin is one of the most popular high-end vehicles in the world. With the virtue of its appearance as James Bond's automaker of choice, its popularity has increased tenfold.

Recently, the high end automaker announced that they would partner with Bang & Olufsen, the Danish provider of high end audio and video products. The partnership of these two companies known to deliver upscale products will no doubt revolutionize the way we see car audio systems. With both of the companies' expertise poured in to the partnership, I am sure that Aston Martin vehicles will become even more valuable.

Dr. Ulrich Bez, Aston Martin's Chief Executive Officer had this to say: "Without technological innovation, neither Aston Martin nor Bang & Olufsen would have achieved the reputation they have today as leaders in both design and performance. Elegance and excellence go hand in hand, and designers, engineers and specialists in both companies will work closely together to achieve a benchmark result."

Meanwhile, Bang & Olufsen's Chief Executive Officer Torben Ballegard Sorensen said: "There are deep similarities between our cultures and heritages. Bang & Olufsen's values are rooted in passion and performance as well as design and craftsmanship, and these exact values are experienced in an Aston Martin."

Both companies have proven time and time again that they are wiling to push the boundaries of technology and creativity to come up with products which can be appreciated by their consumers. Although Aston Martin vehicles can be considered to be only for the privileged few, the partnership between the two companies could set a new trend.